Month: May 2018

There are many different channels of information that a brand’s potential customers may be exposed to during the course of their journey toward making a purchase from the brand. Taken together, these channels – which will influence the customer positively […]

Brands are built over time as a function of commercial and non-commercial communication and consumer experience at each moment of truth. Technology has relentlessly increased the ways in which consumers come in contact with brands, both opening new opportunities for […]