June 2017 – The Brand Strength Monitor

Q1 2017 vs. Q1 2016: Winners & Losers Part IV

June 20, 2017 Geoffrey DempseyTBSM, Uncategorized

In this blog series, we’ve shared insights from The Brand Strength Monitor (TBSM) data, and focused on the biggest winners and losers from Q1 2016 to Q1 2017, including causes as well as implications for their respective categories. Thus far, […]

You might be surprised to find out why people REALLY buy your brand: When Does Quality Matter?

June 15, 2017 Douglas CrangTBSM

In January 2016, MSW●ARS Research launched The Brand Strength Monitor (TBSM), a syndicated service which tracks behavioral brand preference in a wide variety of categories among 1000 demographically balanced consumers each month. This has provided brands with an affordable, forward-looking […]