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The Brand Strength Monitor

Six Observations on Category Differences in the Path to Purchase

June 12, 2018 Douglas CrangUncategorized

There are many different channels of information that a brand’s potential customers may be exposed to during the course of their journey toward making a purchase from that brand. Taken together, these channels – which will influence the customer positively […]

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Five Exploitable Demographic Tendencies on the Path to Purchase

May 24, 2018 Douglas CrangUncategorized

There are many different channels of information that a brand’s potential customers may be exposed to during the course of their journey toward making a purchase from the brand. Taken together, these channels – which will influence the customer positively […]

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The Brand Strength Monitor® Adds Customer Journey Metrics

May 9, 2018May 9, 2018 Douglas CrangUncategorized

Brands are built over time as a function of commercial and non-commercial communication and consumer experience at each moment of truth. Technology has relentlessly increased the ways in which consumers come in contact with brands, both opening new opportunities for […]

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Millennials and Private Label – a Blossoming Problem for National Brands?

January 11, 2018 Geoffrey DempseyTBSM, Uncategorized

It has been well reported and documented that private label brands are surging in the US. Whether it is due to their optimal mix of great value and experience or other reasons, they have forced name brands to re-think strategies. It […]

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Amazon wants everyone’s customers, especially Walmart’s – our data shows how different they are

July 19, 2017 Geoffrey DempseyTBSM, Uncategorized

It is no secret that Amazon and Walmart are challenging each other left and right lately for big box retailer supremacy.  There have been plenty of interesting articles talking of the “collision course” they are on.  There have been others […]

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Q1 2017 vs. Q1 2016: Winners & Losers Part IV

June 20, 2017 Geoffrey DempseyTBSM, Uncategorized

In this blog series, we’ve shared insights from The Brand Strength Monitor (TBSM) data, and focused on the biggest winners and losers from Q1 2016 to Q1 2017, including causes as well as implications for their respective categories. Thus far, […]

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You might be surprised to find out why people REALLY buy your brand: When Does Quality Matter?

June 15, 2017 Douglas CrangTBSM

In January 2016, MSW●ARS Research launched The Brand Strength Monitor (TBSM), a syndicated service which tracks behavioral brand preference in a wide variety of categories among 1000 demographically balanced consumers each month. This has provided brands with an affordable, forward-looking […]

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Q1 2017 vs. Q1 2016: Winners & Losers Part III

May 11, 2017May 15, 2017 Geoffrey DempseyTBSM

Brand managers can change pricing and distribution, but that doesn’t always translate into a change in market share.  That is because there is a variable in the equation that can make or break forecasts put in place using pricing and […]

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What Women (and Men) Want – And When Do They Settle for Less?

May 3, 2017 Douglas CrangUncategorized

In January 2016, MSW●ARS Research launched The Brand Strength Monitor (TBSM), a syndicated service which tracks behavioral brand preference in a wide variety of categories among 1000 demographically balanced consumers each month. This has provided brands with an affordable, forward-looking […]

Read more

Q1 2017 vs. Q1 2016: Winners & Losers Part II

April 26, 2017April 27, 2017 Geoffrey DempseyTBSM

Brand managers can change pricing and distribution, but that doesn’t always translate into a change in market share.  That is because there is a variable in the equation that can make or break forecasts put in place using pricing and […]

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Why Do Consumers Buy? – Introducing a New Enhancement to The Brand Strength Monitor

April 18, 2017 Douglas CrangUncategorized

In January 2016, MSW●ARS Research launched The Brand Strength Monitor (TBSM), a syndicated service which tracks behavioral brand preference in a wide variety of categories among 1000 demographically balanced consumers each month. This has provided brands with an affordable, forward-looking […]

Read more

Q1 2017 vs. Q1 2016: Winners & Losers Part I

April 10, 2017April 11, 2017 Geoffrey DempseyTBSM

Brand managers can change pricing and distribution, but that does not always translate into a change in market share.  That is because there is a variable in the equation that can make or break forecasts put in place using pricing […]

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Why Would the Cow Buy the Chicken? A Preference Perspective

March 7, 2017March 27, 2017 Douglas CrangTBSM

Blog | The Brand Strength Monitor

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Is the MKTG 101 “Expand the Category!” strategy really an ironclad approach for category leaders?

February 28, 2017March 27, 2017 Douglas CrangTBSM

TBSM

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Advice to Men…Put Down the Snickers

February 13, 2017March 27, 2017 Douglas CrangTBSM

TBSM

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Part V: Instead of just sponsoring them – What if top brands played bowl games?

January 10, 2017March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Part IV: Instead of just sponsoring them – What if top brands played bowl games?

January 5, 2017March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Part III: Instead of just sponsoring them – What if top brands played bowl games?

December 19, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Part II: Instead of just sponsoring them – What if top brands played bowl games?

December 12, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Instead of just sponsoring them – What if top brands played in bowl games?

December 5, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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  • Six Observations on Category Differences in the Path to Purchase
  • Five Exploitable Demographic Tendencies on the Path to Purchase
  • The Brand Strength Monitor® Adds Customer Journey Metrics
  • Millennials and Private Label – a Blossoming Problem for National Brands?
  • Amazon wants everyone’s customers, especially Walmart’s – our data shows how different they are

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