May 2017 – The Brand Strength Monitor

Q1 2017 vs. Q1 2016: Winners & Losers Part III

May 11, 2017May 15, 2017 Geoffrey DempseyTBSM

Brand managers can change pricing and distribution, but that doesn’t always translate into a change in market share. That is because there is a variable in the equation that can make or break forecasts put in place using pricing and […]

What Women (and Men) Want – And When Do They Settle for Less?

May 3, 2017 Douglas CrangUncategorized

In January 2016, MSW●ARS Research launched The Brand Strength Monitor (TBSM), a syndicated service which tracks behavioral brand preference in a wide variety of categories among 1000 demographically balanced consumers each month. This has provided brands with an affordable, forward-looking […]