Brand managers can change pricing and distribution, but that doesn’t always translate into a change in market share. That is because there is a variable in the equation that can make or break forecasts put in place using pricing and […]
In January 2016, MSW●ARS Research launched The Brand Strength Monitor (TBSM), a syndicated service which tracks behavioral brand preference in a wide variety of categories among 1000 demographically balanced consumers each month. This has provided brands with an affordable, forward-looking […]
Brand managers can change pricing and distribution, but that does not always translate into a change in market share. That is because there is a variable in the equation that can make or break forecasts put in place using pricing […]
