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The Brand Strength Monitor The Brand Strength Monitor

Month: August 2016

Brand Election Results – TBSM Credit Card Category Voters

August 29, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Brand Election Results – TBSM; Cell Phone Service Category Voters

August 22, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Brand Election Results – TBSM; Orange Juice Category Voters

August 15, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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1-in-5 brands have significant and meaningful preference differences between Millennials and Non-Millennials, which could drastically reshape categories as time goes on.

August 11, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Brand Election Results – TBSM; Energy Drink Category Voters

August 8, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Brand Election Results – TBSM; Toilet Paper Category Voters

August 1, 2016March 27, 2017 Geoffrey DempseyTBSM

TBSM

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Recent Posts

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  • Millennials and Private Label – a Blossoming Problem for National Brands?
  • Amazon wants everyone’s customers, especially Walmart’s – our data shows how different they are

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