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The Brand Strength Monitor

Apple’s Antigravity Machine

November 29, 2016March 27, 2017 Frank FindleyTBSM

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5 Tracking Best Practices

November 21, 2016March 27, 2017 Art KleinTBSM

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FINAL Brand Election Results – TBSM; Swing States

November 7, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Life Insurance Category Voters

November 7, 2016March 27, 2017 Geoffrey DempseyTBSM

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Samsung Faces Potential Long Term Brand Strength Decline

November 4, 2016March 27, 2017 Frank FindleyTBSM

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Brand Election Results – TBSM; Chocolate Candy Category Voters

October 31, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Mayonnaise Category Voters

October 18, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Home Owners/Renters Insurance Category Voters

October 10, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Auto Insurance Category Voters

October 3, 2016March 27, 2017 Geoffrey DempseyTBSM

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Samsung’s Exploding Battery Problem and What it Means for Their Brand

September 27, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Blue Jeans (Men’s and Women’s) Category Voters

September 26, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Internal Analgesics Category Voters

September 20, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Banking Services Category Voters

September 6, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM Credit Card Category Voters

August 29, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Cell Phone Service Category Voters

August 22, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Orange Juice Category Voters

August 15, 2016March 27, 2017 Geoffrey DempseyTBSM

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1-in-5 brands have significant and meaningful preference differences between Millennials and Non-Millennials, which could drastically reshape categories as time goes on.

August 11, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Energy Drink Category Voters

August 8, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Toilet Paper Category Voters

August 1, 2016March 27, 2017 Geoffrey DempseyTBSM

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Brand Election Results – TBSM; Bottled Water Category Voters

July 25, 2016March 27, 2017 Geoffrey DempseyTBSM

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